Win customers. Toolkit.

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In this book, the authors provide clear and explicit guidance on this

about. They offer such techniques to help business people pro-

to fight and to tie customers to their business, gradually transforming them into

an ardent supporter of the given company. Authors like view

advertising opportunities of different media and provide parity

Kie recommendations as the most efficient use of newspapers, radio,

TV, postal services, etc.

No.