The most successful PR campaigns in the world

The book presents the 62 most successful, according to a special committee of the American Society of Public Relations (PRSA) and a jury of professional competition "Silver Anvil» (Silver Anvil Award), PR-campaign for 1994-2000. in the world. The collection offers examples of successful use of public relations for the promotion of new products and services, crisis response, the organization of special events, as well as to search for sponsors.


Features the world's best PR-campaigns of both new and world-renowned brands (Coca-Cola, VISA, Maxwell House, Kodak, Barbi, Levi's) are classified by the special category and in relation to areas such as food production and consumer goods, Internet and telecommunications, banking, transport, environment, health, science, education, culture, sports, tourism and others.