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This is the fifth, revised and expanded edition of a textbook on advertising, recommended for use by the Ministry of Education of Russia. In it, taking into account the best international and domestic experience highlights: socio-psychological basis of advertising: marketing communications theory and its application in advertising: legal regulation of advertising activity in the Russian Federation: the classification of advertising media, their characteristics, the efficacy of.
Special sections are devoted to the organization and management of the advertising activity, the basis of development of advertising texts, public relations organization in the company and some other issues.
For students of higher educational institutions, employees of advertising and news agencies and advertising departments, entrepreneurs, and students of business schools.
Special sections are devoted to the organization and management of the advertising activity, the basis of development of advertising texts, public relations organization in the company and some other issues.
For students of higher educational institutions, employees of advertising and news agencies and advertising departments, entrepreneurs, and students of business schools.