Fitness as a business

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Galkin VV Fitness as a business. Textbook / E-book. - 2013. - 207 p.

Sets out the basic information about how the field of fitness business, beauty and health. Reveals the organization, structure and operation of the fitness business.

The detailed review of the various aspects of commercial activities in the field of motor activity in the Russian and foreign practice, the tools of marketing and reputation management in the fitness, as well as other theoretical and practical significance of issues.


The manual is intended for students of universities and secondary vocational schools, students of postgraduate education, practitioners and entrepreneurs.