Economics of sports and sports business

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Galkin VV Economics of sports and sports business. EBook. 2015.- 269 p.


The fundamentals of the modern economy of physical culture and sports, the sports industry's principles of financing and self-financing of sports organizations. The content of entrepreneurial activity in the physical culture and sport, questions of business planning, the ticket business, sports marketing, the Internet economy and other issues.


Intended for students of Physical Education, Faculty of Physical Education teachers of universities, secondary vocational schools, practitioners and students of institutions of excellence.


Contents


Chapter 1. Sport as a branch of economics and business

Chapter 2: Sport and sports tourism industry

Section 3. Financing of physical culture and sports

Chapter 4. Financial management in sport

Chapter 5. Marketing in Sports

Chapter 6. Advertising and Public Relations in Sports

Chapter 7. Trademarks in the sports business

Chapter 8. Pricing sporting goods and sportsmen

Chapter 9. Distribution of sports product. sporting goods stores and features of Commerce Sporting goods

Chapter 10. Business planning in sport and sports industry

Chapter 11. betting business, betting and lotteries economy sports

Chapter 12. Corporate Fitness

Chapter 13. The socio-economic protection of the interests in sports and sports business

Chapter 14. State regulation and self-regulation of economic relations in physical culture and sport